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Monday, 22 February 2010
How effective is the combination of your main product and ancillary texts?
Together I think that my film magazine cover and the poster work well together as part of a promotional packagae for the film. In both I used similar pictures, which both show different sides to the protagonosit. In the magazine cover I decided to use a shot of the protagonist looking directly at the camera. I done this to help the audience identify with the character and illustrate the "evil" side to the protagonist that appears later on in the narrative. I centred the name of the film on the magazine cover to draw attention so the audience remember it and in turn may go to see it. Also I wrote "the scariest horror of 2010" as it's likely to catch the audiences attention and may spread by word of mouth. Since the poster is the main advertising source around the film I once again used a close up of the protagonist, but this time with her screaming. This creates a sense of mystery and may influence people to go and see it as they want to see what she's screaming at. I also used a tagline to help promote the film as it will stay in the audiences mind and once again influence them to see the film.
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Much too brief. You need to explore how your products work as part of a marketing campaing. You have two advertising and one publicity product - explain how a distributor deals with advertising, promotion and publicity then apply all this to your own materials.
ReplyDeleteSean