The Marketing Plan

The marketing plan is to create awareness and engage interest surrounding the film. The audience must be reached in various ways in order to persuade them it's a "must see" film.


The poster is the main image reflecting the appeal of the film. It will illustrate the stars, genre, and often a tag line to help the audience remember the advertisement. They're created by the production studio and are normally edited depending on where it's situated. A teaser poster will normally be created and displayed in cinema months before the films release, to announce that it's going to be released.

Other ways of marketing a film inclcude trailers, billboards, interviews with stars, reviews etc. Trailers are also one of the main ways to market a film as it includes extracts from the movie to appeal to their target audience. There are many examples of horror trailers which I've posted and analysed on my blog.