Official Scream 3 Teaser Trailer

This teaser trailer has few conventions of a regular trailer. There are no extracts from the film, just the movement of the Scream mask and inter-titles as visuals. The inter-titles are just one sentence broken up into clauses. When the end of the sentence states "forget the rules" this brings an element of fear, as the non-diegetic is replaced by the dialogue of the killer from the first two movies. This shows what film is being advertised if the audience don't already know, as the voice has an immediate connotation of the first two movies. The movement of the mask then speeds up along with the music to emphasise the fear. The music changes to reveal the name of the film, director and the release date.