Scream Trailer 1996

Here is Wes Craven's Scream trailer. I have chosen this trailer as it has the typical iconography of a classic horror movie. In this trailer Wes Craven has used dialogue to make self-referential comedy, referring to the stereotypical conventions of a horror movie.




Content of the trailer:
States the name of the film Scream at the end.
Production values: Typical iconography illustrates that it's a horror e.g. the teenagers, alcohol, sex, mask, etc.
Distributor-Dimension films is shown near the start.
Director-"From the first name in suspense; director Wes Craven" is stated near the end.

Music: The music starts to build up near the end of the trailer to emphasis the action and completely cuts out before the end of the trailer rather than having the crescendo.

There's a mixture of dialogue and voice over. The voice over states the narrative (complication) but doesn't state the resolution. The voice over speaks one sentence, which is broken up with clauses with dialogue in between. The dialogue backs up what the voice over is saying. The voice over says the name of the movie at the end; for emphasis and memory.

These features apply to the key conventions of movie trailers, of which we've looked at in class.